Sara Leonetti

BIO

38 anni e madre di due bambine, Giada e Anna. Sono laureata con lode in Comunicazione d’impresa con una tesi sull’Innovazione nel Marketing e ho conseguito un master in “Comunicazione e Marketing su Internet”.

 

Attualmente sono Digital Marketing Consultant, docente di e-Commerce e Web Marketing e Manager dell’Associazione Bottega del Terzo Settore. In precedenza sono stata per 6 anni e-Commerce & Digital Marketing Manager in Sixty Distribution (fashion e sports wear), Consumer Communication Executive in CRIF (mercato finance e servizi alle imprese) e Sales & Marketing in Conad Adriatico (GDO).

Ho un’esperienza a 360 gradi di marketing tradizionale e digitale e ho lavorato a progetti di e-commerce start-up, piani di comunicazione, progetti di strategia di marchio, web marketing, pubblicità, below the line, CRM – customer relationship management, analisi di mercato e tendenze dei consumatori attività di marketing per supportare vendite, marketing diretto, eventi e organizzazioni congressuali, pubbliche relazioni, progetti di brand 2.0, social media marketing e campagne di reputazione web.

Sono iscritta all’Albo dei Giornalisti dal 2009.
Vivo e lavoro nelle Marche, in provincia di Ascoli Piceno.
Sono iscritta ad associazioni a sostegno della genitorialità in favore dei bambini.

English version

38 years old mum of two. Graduated with honors in Communication and Marketing with a master’s degree in “Web Communication and Marketing”. Currently Digital Marketing Advisor and No Profit Manager. Formerly E-commerce and marketing manager for 6 years in Sixty Distribution (fashion and sportswear), after more than 10 years of experience in a retail company (Conad) and a finance and business services enterprise (CRIF).

I have achieved a full experience know-how in traditional and digital marketing: e-commerce projects start-up, communication plans, brand strategy project, web marketing, advertising, below the line, CRM – customer relationship management, market analysis and consumer trends, marketing activities to support sales, direct marketing, events and convention organization, public relations, brand 2.0 projects, social media marketing and web reputation campaigns.

I am also a lecturer in training courses on online business topics and I am a consultant for web marketing and e-commerce projects. I write on blogs and marketing websites and I am a journalist (registered in the National Journalist’ Association since 2009).

I live and work in Italy, Marche.

 

Keyword

  • Terzo Settore/ No profit
  • e-Commerce
  • Communication (Brand management, Media planner and buying, Media relations, Product advertising, Brand Identity & Awareness)
  • Marketing (Marketing effectiveness, Market research, Marketing strategy, Product Strategy & Development, Measurement & Analytics)
  • CRM
  • Public Relations (Press Releases, digital P.R)
  • Internal Communication
  • Web communication,
  • Project Management,
  • Web 2.0 (Social Media Strategies, New Media Branding Strategy)
  • Search Engine Marketing (SEO, SEA)

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